Jesse Margolis, the man behind Overheard LA, started the Instagram account on a whim in 2015, after listening to a stereotypically L.A. conversation at a health food store. It now has 1.6 million followers and numerous spinoffs, including Overheard London and Overheard New York. This time, we’ll focus on the latter.

“We’re curating user-generated content, but we’re also directing it toward millennial themes,” Margolis told The New York Times. “The reason the accounts are successful is because we’re not just posting some dumb quote — we’re focusing on these themes of dating and digital life and food and fitness and Instagram culture and all that stuff. So we definitely do our best.”

And that definitely shows. While scrolling through these snippets, you get a feeling that you’re not just eavesdropping on a random conversation. Rather, immersing yourself in a unique environment and getting to know the people living there; their wants and desires, insecurities and fears. So continue scrolling and let’s take a walk in the streets of NYC.

More info: Instagram | OverheardLA.com

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